4PARTNERS ACADEMY
4Partners academy
How to Launch Sales in an Online Store: The First 45 Steps
SEO — Search Engine Optimization
SMM — Social Media Marketing
Content Marketing
Direct marketing
Contextual advertising
Targeted Advertising
How to Set the Right Markup Without Losing Money
How to Build Product Prices to Make a Profit
What Should the Markup Be for Sellers to Make a Profit?
What to Do If You Miscalculate Your Markup
How Our Partners Set Markup: The Example of Alimart
Top 7 Channels for Promoting an Online Store in 2025
Contextual Advertising in Google Ads
Targeting with Facebook Ads
Google Display Advertising
Product search in Google Merchant Center and Microsoft Merchant Center
Content SEO and Product Reviews
How to use recommendation algorithms to drive sales
Product Listings on Classified Platforms
The Advertising Strategies We Use
How to Help Customers Choose the Right Size in an Online Store
Why Choosing the Right Size Can Be Challenging
Types of Size Charts
How to Help Customers Choose the Right Size
Size Charts of Popular Brands from 4Partners
4Partners Size Selection Recommendations
Key takeaways
Handling the Long Delivery Times Objection: How to Respond to Customers and Avoid Returns
How Customers Place Orders
When and Why Delivery Time Objections Happen
How 4Partners Actually Delivers Orders to Customers
How Competitors Deliver Orders: Amazon Global, eBay, AliExpress
Какие гарантии мы даем покупателям
How to Handle Customer Complaints About Long Delivery Times: A Step-by-Step Guide
Tips from 4Partners
How to Reduce Returns and Save Money
Why do customers want to return a product?
How often are products returned at 4Partners?
How 4Partners Handles Returns
How a Customer Can Return a Product
Which Products Can’t Be Returned
How to Reduce the Number of Returns
How to Respond to Customer Questions About Returns
Abandoned Carts: How to Reduce Them and Boost Sales
What is an "Abandoned Cart"?
Why Track Abandoned Carts?
How to Calculate the Abandoned Cart Rate
How to Reduce Abandoned Carts and Retain Customers
Recommendations from 4Partners
Major Conclusions on Cart Abandonment
How to Handle Customer Objections in an Online Store: 8 Scripts for Customer Support
If the customer is worried that the package won’t be delivered
If the customer doesn't want to wait long
If the customer doubts the authenticity of the product
If the customer wants to return a product
If the customer is hesitant due to lack of details about the product
If the customer doesn’t want to buy because of the high price
If the customer doesn’t want to talk
If the customer can’t figure out the size
4PARTNERS ACADEMY
Frequently asked questions and useful links
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GETTING STARTED
How to Set the Right Markup Without Losing Money
How to Launch Sales in an Online Store: The First 45 Steps
MARKETING AND PROMOTION
Top 7 Channels for Promoting an Online Store in 2025
WORKING WITH GOODS
How to Help Customers Choose the Right Size in an Online Store
WORKING WITH CLIENTS
How to Reduce Returns and Save Money
Abandoned Carts: How to Reduce Them and Boost Sales
How to Handle Customer Objections in an Online Store: 8 Scripts for Customer Support
Handling the Long Delivery Times Objection: How to Respond to Customers and Avoid Returns
