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4PARTNERS ACADEMY

4Partners academy

How to Launch Sales in an Online Store: The First 45 Steps

SEO — Search Engine Optimization

SMM — Social Media Marketing

Content Marketing

Direct marketing

Contextual advertising

Targeted Advertising

How to Set the Right Markup Without Losing Money

How to Build Product Prices to Make a Profit

What Should the Markup Be for Sellers to Make a Profit?

What to Do If You Miscalculate Your Markup

How Our Partners Set Markup: The Example of Alimart

Top 7 Channels for Promoting an Online Store in 2025

Contextual Advertising in Google Ads

Targeting with Facebook Ads

Google Display Advertising

Product search in Google Merchant Center and Microsoft Merchant Center

Content SEO and Product Reviews

How to use recommendation algorithms to drive sales

Product Listings on Classified Platforms

The Advertising Strategies We Use

How to Help Customers Choose the Right Size in an Online Store

Why Choosing the Right Size Can Be Challenging

Types of Size Charts

How to Help Customers Choose the Right Size

Size Charts of Popular Brands from 4Partners

4Partners Size Selection Recommendations

Key takeaways

Handling the Long Delivery Times Objection: How to Respond to Customers and Avoid Returns

How Customers Place Orders

When and Why Delivery Time Objections Happen

How 4Partners Actually Delivers Orders to Customers

How Competitors Deliver Orders: Amazon Global, eBay, AliExpress

How to Handle Customer Complaints About Long Delivery Times: A Step-by-Step Guide

Tips from 4Partners

How to Reduce Returns and Save Money

Why do customers want to return a product?

How often are products returned at 4Partners?

How 4Partners Handles Returns

How a Customer Can Return a Product

Which Products Can’t Be Returned

How to Reduce the Number of Returns

How to Respond to Customer Questions About Returns

Abandoned Carts: How to Reduce Them and Boost Sales

What is an "Abandoned Cart"?

Why Track Abandoned Carts?

How to Calculate the Abandoned Cart Rate

How to Reduce Abandoned Carts and Retain Customers

Recommendations from 4Partners

Major Conclusions on Cart Abandonment

How to Handle Customer Objections in an Online Store: 8 Scripts for Customer Support

If the customer is worried that the package won’t be delivered

If the customer doesn't want to wait long

If the customer doubts the authenticity of the product

If the customer wants to return a product

If the customer is hesitant due to lack of details about the product

If the customer doesn’t want to buy because of the high price

If the customer doesn’t want to talk

If the customer can’t figure out the size

How to Choose Profitable Products from the 4Partners Catalog Without Burning Out

What Dropshipping Success Depends On

Why It’s Important to Choose Profitable Products

Analyzing Product Demand

How to Check If a Product Has Demand

Finding the Right Price for Your Products

Key Takeaways

What is SEO for an Online Store and How Does It Help You Sell More

Why SEO Matters and How it Drives Sales for Online Stores

Key Steps to Optimize Your Website

Main Areas of SEO Optimization

Other Traffic Channels to Attract Customers

Recommendations from 4Partners

Takeaways

Genuine or Fake: How to Ensure Customers Trust Your Product's Authenticity

Why Customers Doubt the Authenticity of Products

How 4Partners Chooses Suppliers

How 4Partners Suppliers Verify Product Authenticity: The Poizon Example

The Guarantees javascript:edme__showUIsubmenu();We Offer Our Customers

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4Partners' Team Recommendations

What Are Service Pages and How They Can Boost Trust in Your Online Store

What Are Service Pages

How to Properly Set Up Service Pages

Ready-to-Use Service Page Templates for 4Partners