Children’s toys, clothing, and footwear are always in demand. Parents consistently choose products that are safe, high-quality, and cost-effective for their kids.
In 2023, the global children’s products market was valued at $321.5 billion.
By 2024, online sales in this category continued to grow, with the e-commerce segment alone projected to reach $26.35 billion in the online toys and games segment.
Looking ahead, the entire market is expected to grow steadily and reach $575.8 billion by 2031, driven by increased parental spending, rising global birth rates, and the popularity of online shopping.